BBC ONE
All the idents revolve around a circular theme and all feature a scene which is revealed to end in a circle formation. The circle symbol was decided upon as a 'symbol of togetherness', but also a 'nod' towards the channel's heritage and in particular, the use of a globe logo for much of its history. The idents would involve people, plants or animals moving, or whose interaction causes a circular shape, which is revealed at the end of the ident. The circle would then be emphasised by a white line animating around it and revealling the BBC One logo at the end. The new BBC One logo featured a large lower case 'one' in the centre of the circle, with a smaller BBC logo to the upper left of the 'one'.
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