The challenge was to create an identity for the channel that took advantage of the intrinsic benefits of HD - great pictures and great sound. The objective was to present the world in a way that has never been seen or heard before with a contrast of the hyper real and reality. This and was achieved visually through shooting at 2000 fps and creating what they've coined the 'selective audio microscope' - hearing everyday sounds in an selective expressionistic way.
The “Get Closer” tagline and four “B-roll” brand spots created by Devilfish illustrate the extent to which Nat Geo Wild and its filmmakers will go to bring viewers into the very heart of the natural world. Inspired by National Geographic wildlife filmmaker stories from the field, the 30 and 45 second brand spots recreate these extraordinary moments from narrowly escaping a treacherous fall while filming on a remote mountain cliff to wading through leech-infested waters in search of howler monkeys.
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