pack⋅ag⋅ing /ˈpækədʒɪŋ/ [pak-uh-jing]
1. Packaging is the science, art and technology of enclosing or protecting
products for distribution, storage, sale, and use. Packaging also refers to the
process of design, evaluation, and production of packages.
State the obvious -
"With consumerism at an all time high and brand image playing an ever more important
role in consumers buying choices, we felt an overwhelming desire to challenge what has become
The Norm."
I really love this "Obvious" range. It's simplistic,minimal yet effective. It's a brave move by just printing the function of the object. In this materialistic society, we all buy into brands and sometimes even if the clothes look rubbish we don't care as long as it's a good brand.
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