Branding & identity.
FAST EDDIE'S BARBER SHOP
Lovely design and you can really appreciate the stock choice. Fast Eddie's is a no nonsense barber shop found in Allston, MA. one of Boston's many historical neighbourhoods. This place is the epitome of traditional Americana, which I wanted the mark and typography to represent; Franklin Gothic and ATF Bodoni scanned from a letterpress book with a mashup illustration combining an iconic eagle and barber's comb.
The designer wanted to stay away from the "red, white & blue" barber pole theme and stick with something high contrast and modern. Stark, rich blacks screen printed on whitewash 100 lb. card stock give the collateral a strong masculine feel while referencing the brand's age and history.
The eaglecomb logo works so well for many reasons. Firstly the eagle is USA's national bird and secondly the designer has cleverly replaced the wings with a comb, which is relevant to the company. As you can see, the logo is very versatile and can work on any piece of stationary.
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