The magazine New Edition represents an idea, an idea about free word and questioning the prevailing ideals and values. This must obviously be reflected in the graphic design. The magazine's style is inspired by the early asymmetrical typography which grew strong in Switzerland and Germany in the early 50 century. This style, the asymmetrical, began as an antithesis to the symmetrical, classical, typography, and questioned the values that existed for so long. Why! was the basic idea. Why do you have justified text? Why do you use serif typeface in body text? Why must the text size be of a certain size? The classic typography wanted to see the answers as obvious, but it turned out that it was not quite so simple. The new typography had also logical answers to the questions. Justified text increased problems and contributed to " rivers" in the text unless it was done right (this problem actually exist still today as the automatic hyphenation is not optimal). That sans-serifs would be more difficult to read is in many ways a myth. It is first and foremost with the habit of doing. If today's young people learn from an early age to read san-serif in body text, the eye gets used to it. etc. Typography, form, should therefore in a similar way highlight a genuine desire to discuss and question current values, thereby creating an antithesis to the form that today are represented in today's newspapers. Instead of being linked to something genuine, todays form are often more rooted in economic values (where the idea, like fast food chains, is: we just give the reader what it wants! Challenging the reader and take responsibility for the creative development is not something we care about!)
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