Thursday 17 May 2012

Kwadraat – Bladen A series of graphic experiments 1955—74







Kwadraat-Bladen was the brainchild of graphic designer Pieter Brattinga (1931-2004). He set out to prove that his family’s printing firm was the best in the Netherlands by publishing a journal that would surprise its readers with its radical content, unusual format, and state-of-the-art production techniques. Brattinga was a visionary: he was amongst the first to encourage designers to enter the print works and to collaborate with printers. He invited many of the best Dutch artists and designers to produce an edition of Kwadraat-Bladen that pushed design and print to the outer limits. Artists and designers who designed editions of Kwadraat-Bladen included: – Wim Crouwel – Anthon Beeke – Willem Sandberg – Jan Bons – Otto Treuman – Dieter Roth Unit Editions is delighted to publish the first English language book devoted to this revolutionary publishing venture, which mixed art and design and used every known print and print production technique. The book has a scholarly essay by Dutch design historian Dingenus van de Vrie and a foreword by Wim Crouwel.

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