Design Context

Design for screen.


Heinz soup ad.
Very simple concept that works really well. The reason it works so well is because we can all relate to it.
The ad features people of all ages in different settings about to take their first spoonful of steaming Heinz Soup.
Before taking that first delicious mouthful, they each pause and blow to cool the soup down and a whistling tune is heard, to coincide with the blowing of the soup. The same tune is continued from person to person, bringing to life the feelings of satisfaction and comfort from a bowl of tasty and nutritious Heinz Soup. The ad then fades to a pure white background with the only space occupied by a bright red tin of heinz soup. Along with the tin, text appears with the simple message "It has to be..."