Honda COG
The most successful commercial ever to grace the screens. A beautiful undisturbed sequence of patience.
Inspired by rube Goldberg's machine, the ad is entirely made up of car parts (except the wall, ramps, etc).
The thing that shocked me the most was that it was all in real time and no computer graphics was involved. It took 606 takes and it definitely pays off.
Honda - Cog from thecommercial on Vimeo.
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